The share of adults limiting or reducing their intake has climbed to 36%, from 33% in the year to April 2019, while 16% of drinks users plan to cut back on alcohol once the pandemic is over, opening up new opportunities for the NOLO drinks market. Neill remarks, the lines between both sectors get blurred. According to a recent IWSR consumer research,over half of those consuming low- and no-beverages choose to switch between alcoholic and low- or no-alcohol drinks on the same occasion. Beer, Wine, Spirits, Cider, Warners launched its 0% Botanic Garden Spirits in September, which includesJuniper Double Dry and Pink Berry variants and is made with natural botanicals,after three years of trials and experimentation.

The market is expected to grow annually by 6.24% (CAGR 2022-2026). var aTags = gptValue.split(','); Hitting more accessible price points and entailing less potential for waste, these are well-placed to ease consumers into a new world of drinks. The opportunity for the market, therefore, is evident: but it also comes with challenges which the ANBA hopes to address. To stay ahead of market trends and analysis, subscribe to receive our Industry Insights directly to your inbox. Together, the drinks industry professionals want to unite the non-alcoholic adult drinks brands across the world with the category expecting to grow to $30bn by 2025, according to Global Market Insights. Sign in to view your account and previous purchases. 03606414. The arts and crafts industry is emerging as a new type of leisure activity in China. Impact of COVID-19 on off-trade low- and no-alcohol drinks, Figure 1: Short-, medium- and long-term impact of COVID-19 on off-trade low- and no-alcohol drinks, August 2021, Retail boost, health focus and NPD fuel growth, Figure 2: Market size and COVID-19 scenario forecast for retail value sales in the low- and no-alcohol drinks market*, 2016-26, Beer extends its lead in low-/no-alcohol retail, Figure 3: UK retail value sales of selected low- and no-alcohol drinks, by category, 2018/19-2020/21, Impact of alcohol on the brain highlighted in new research, PHE launches latest Better Health campaign, Potential plans for calorie labelling for alcoholic drinks, Calls for minimum unit pricing for alcoholic drinks renewed, Heineken 0.0 extends its lead in beer, Nosecco grabs the top spot in wine, Figure 4: UK retail value sales of the leading low- and no-alcohol beer brands, 2019/20-2020/21, January ad spend eclipses rest of the year, COVID-19 drives increase in at-home drinking but many plan cutbacks, More people reduce their alcohol intake in 2021 compared to 2019, Figure 5: Alcohol usage and reduction, 2019* and 2021**, Health is the leading driver for reducing alcohol consumption, Figure 6: Reasons for limiting/reducing alcohol usage, 2019^ and 2021^^, A quarter embrace alternatives to standard alcoholic drinks, Figure 7: Alcohol drinkers usage of low- /non-alcoholic/alcohol-free beer, cider, wine and pre-mixed drinks, 2021, Almost half would be encouraged by recommendations, Figure 8: Behaviours related to low-/non-alcoholic/alcohol-free drinks, 2021, Taste perception has improved, but work is still needed, Figure 9: Attitudes towards low-/non-alcoholic/alcohol-free drinks, 2021, COVID-19 prompts many to rethink alcohol intake, Taste perception has improved but work is still needed, Pubs and bars need to step up no-/low-alcohol offering, Retail boost, health focus and NPD fuel growth of low- and no-alcohol drinks, Low- and no-alcohol drinks market avoids the worst of COVID-19, Figure 10: Short-, medium- and long-term impact of COVID-19 on low- and no-alcohol drinks, August 2021, Figure 11: Retail market size for low- and no-alcohol drinks*, 2015-21 (prepared on 3 September 2021), Figure 12: Market forecast for retail value sales in the UK low- and no-alcohol drinks market*, 2021-26, Figure 13: Market forecast for retail volume sales in the UK low- and no-alcohol drinks market*, 2021-26, Figure 14: Key drivers affecting Mintels market forecast, 2015-25, Mintels approach to predicting the impact of COVID-19, Fundamental differences in how COVID-19 is affecting consumer markets, Little difference expected between the three scenarios, Figure 15: COVID-19 scenario value forecasts, 2016-26, Figure 16: COVID-19 scenario volume forecasts, 2016-26, Market set for strong growth in all scenarios, COVID-19 market disruption: risks and outcomes, Figure 17: Summary of Mintel scenario expectations and the impact on selected segments of the low-/no-alcohol retail market, 2021, Figure 18: UK retail value and volume sales of selected low- and no-alcohol drinks, 2018/19-2020/21, Interest in alcohol reduction campaigns waning, Figure 19: Index of Google searches for dry January, go sober for October and Veganuary, January 2017-July 2021, Figure 20: Trends in the age structure of the UK population, 2015-20 and 2020-25, WSTA releases new guidelines on spirit substitutes labelling, Alcohol duties frozen for second year, government launches review, Figure 21: UK retail value and volume sales of the leading low- and no-alcohol beer brands, 2018/19-2020/21, Nosecco grabs the top spot in low- and no-alcohol wine, Figure 22: UK retail value and volume sales of the leading low- and no-alcohol wine brands, 2018/19-2020/21, Gordons 0.0 demonstrates the power of big brands, Figure 23: UK retail value sales of the leading spirit alternatives brands, 2018/19-2020/21, Spirit alternatives continue to attract launches, Figure 24: Gordons 0.0 Alcohol Free launch, 2020, Beer sees slew of new alcohol-free offerings, Figure 25: Examples of low-alcohol and alcohol-free cider launches, 2020-21, Small brands drive launches in alcohol-free wine, Figure 26: Examples of low-/non-alcoholic and alcohol-free ready-to-drink launches, 2021, Supermarkets grow low-/no-alcohol offering, McGuigan Zero secures listings in Sainburys and Asda, BrewDog opened AF bar and offered free pints for January 2020, Figure 27: Above-the line, online display and direct mail advertising expenditure on alcohol-free beer, cider and wine, by month, 2019-21*, Heineken recruits James Bond for 0.0 beer, Figure 28: Total above-the line, online display and direct mail advertising expenditure on alcohol free beer, cider and wine, by advertiser, 2019-21* (ordered by 2021), Gordons 0.0 ad promises a great tasting drink, Brands keen to build association with sport and exercise, Peroni Libera 0.0% secures multi-year deal with Formula One team, McGuigan partnered with digital content series, Health and money are leading drivers for reducing alcohol consumption, At-home drinking climbs as people treat themselves during COVID-19, Pandemic hits financial confidence, followed by strong rebound, Figure 29: Trends in consumer sentiment for the coming year, January 2020-July 2021, Social distancing measures hit on-trade sales, Figure 30: Alcohol usage and reduction, 2019* and 2021**, Younger consumers more likely to reduce alcohol intake, Figure 31: Alcohol usage and reduction, by gender and age group, 2021, Low-/no-alcohol category must count its calories, Figure 32: Reasons for limiting/reducing alcohol usage, 2019^ and 2021^^, Health is also the leading driver for not drinking alcohol, Figure 33: Reasons for not drinking alcohol, 2019^ and 2021^^, A quarter embrace alternatives to standard non-alcoholic drinks, Figure 34: Alcohol drinkers usage of low- /non-alcoholic/alcohol-free beer, cider, wine and pre-mixed drinks, 2021, Non-drinkers usage of selected non-alcoholic/alcohol-free drinks remains steady, Figure 35: Non-drinkers usage of non-alcoholic/alcohol-free beer, cider, wine and pre-mixed drinks, 2019* and 2021**, Figure 36: Behaviours related to low-/non-alcoholic/alcohol-free drinks, 2021, Figure 37: Examples of low-alcohol and non-alcoholic spirit alternative launches offering pairing suggestions, 2020, Smaller bottles would tempt a third to try spirit alternatives, Figure 38: Attitudes towards low-/non-alcoholic/alcohol-free drinks, 2021, A third want more low/no choice on premise, Figure 39: UK retail value and volume sales of the leading low- and no-alcohol beer manufacturers, 2018/19-2020/21, Figure 40: UK retail value and volume sales of the leading low- and no-alcohol wine manufacturers, 2018/19-2020/21, Figure 41: UK retail value sales of the leading spirit alternatives manufacturers, 2018/19-2020/21, Figure 42: Market forecast for value sales in the low- and no-alcohol drinks retail market, upper and lower bound, 2021-26, Figure 43: Market forecast for volume sales in the low- and no-alcohol drinks retail market, upper and lower bound, 2021-26, Figure 44: Key drivers affecting Mintels market forecast, 2021-26, Figure 45: Market scenario forecast for value sales in the low- and no-alcohol drinks retail market, 2016-26, Figure 46: Market scenario forecast for volume sales in the low- and no-alcohol drinks retail market, 2016-26, Rapid COVID recovery, central and extended COVID disruption scenarios outline. New, Insights into the worlds most important health markets, Figures and insights about the advertising and media world, Everything you need to know about the industry development. We are designing and manufacturing a very different range of beverages to that of the soft drinks industry and as such, new regulatory and promotional challenges we anticipate will rise. Price is also a hurdle with widespread expectations that these drinks should undercut alcohol. Husky Quick Guide: How to Reduce Package Costs, Jungbunzlauer consumer study on mineral perception, Download We believe that very significant growth in the category will continue our relationship with alcohol is at the beginning of a generational shift and undeniably, most of us are consuming less, and less frequently, he said. From 2017 to 2019, UK volume sales of non-alcoholic spirits grew by 169.7%, according to IWSR data. IWSRs Global Low- and No-Alcohol Strategic Study. In global comparison, most revenue is generated in the United States (US$425.20bn in 2022). As soft drinks companies face increasing scrutiny from sugar activists, for example, the health and wellness movement offers an interesting avenue into drinking occasions that may normally cater primarily to alcoholic beverages. If you disable this cookie, we will not be able to save your preferences. Drinks Business Asia edition? Mintel Group Limited The usage of low- and no-alcohol (NOLO) alternatives to standard alcoholic drinks has continued to grow, with 27% of drinkers saying such variants of beer, cider, wine or RTD are part of their drinks repertoire. Manufacturers and brands can position lactobacillus drinks as the healthiest casual drink and bring novelty to "While consumers continue to migrate slowly to shopping online for groceries, most grocery shopping still happens in stores, making continued investment in the in-store shopping experience essential. Huskys Essential Guide to Lightweighting, Sign up to our free newsletter and get the latest news sent direct to your inbox, Processing Equipment & Systems, Automation, Control, Packaging & Packing Materials, Containers, News & Analysis for the Beverage Industry. Registered on the Mintel store? Please Note: This is a sample report. Recommendations hold strong sway in this market, while smaller formats, including RTDs spark widespread interest. and over 1Mio. Yes, take me to the Asia edition United States of America, Mintel Germany GmbH dataLayer.push(dataLayerNews); The concept of non-alcoholic wine is an interesting source of tension within the industry, remarks Dan Mettyear, IWSRs Head of Wine. Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers. , This means that as our category grows, it will create opportunities for new players to enter and capture market share. Chicago, IL 60606 Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Insights into the world's most important technology markets, Health Market Outlook

This is a clear signal of these drinks mainstream role. The Adult Non-Alcoholic Beverage Association (ANBA) is launching in the UK and Europe to help propel the growing sector. Non-alcoholic Spirits and Wines both still have a very long way to go to match the acquired taste of their alcoholic cousins. While the low- no-alcohol market continues to grow, despite the lack of on-trade channels throughout 2020, challenges remain to its long-term success. Alcohol usage and reduction amongst consumers. Premium Indulgence, Powdered drink mixes and syrups (e.g.

Most major categories will post volume losses, including beer, vodka, gin, and blended Scotch, it predicts. Technical / White Paper. This has been a key barrier in non-alcohol wine becoming a mainstream alternative to date., The intersection of the no- and low- alcoholic category and the wider drinks industry, such as soft drinks, creates an interesting source of category innovation as well. This reflects a broad shift towards healthier lifestyles across many countries.By revenue, the most important producers of Non-Alcoholic Drinks worldwide are the Coca-Cola Corporation, PepsiCo, Nestl Waters, Danone and Red Bull. Shanghai: +86 (21) 6032 7300 Outside of beer, spirits producers are slowly catching up to the pace of innovation set by brewers. While the COVID-19 outbreak has seen many people treat themselves to alcohol more, the heightened focus on health has also seen a minority become more concerned with their alcohol consumption. 4 Playhouse Yard The low-and no-alcohol sector has remained resilient through the crisis, although growth of low- and no- spirits has been hampered by the absence of a fully functioning on-premise channel, seen as key to bringing the category closer to consumers., There needs to be transparency on how these products are made. This needs to be aspirational, positive and credible to really become a routine part of peoples repertoire long-term, he adds. dataLayerNews = {}; Others, many of whom eye the commercial opportunity, are keen for non-alcoholic wine to be considered equal to its alcoholic counterpart, with some even eager for it to be subject to the same regulations and controls., Mettyear adds, as we begin seeing more wine producers investing in meeting the growing demand for low- and no- alcohol, their main challenge will be in producing a wine alternative that delivers on taste.

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